Mobisol partners with StarTimes, making pay-TV entertainment accessible to East African off-grid population

Pay-as-you-go solar provider Mobisol has partnered with StarTimes Media, to enable off-grid households across Tanzania, Rwanda and Kenya to access StarTimes’ pay television platform with an all-in-one entertainment offer.

StarTimes and Mobisol delegates during a press conference at Mobisol’s flagship store in Daressalam, TZ.

The deal gives Mobisol an opportunity to enhance customer experience by directly offering StarTimes subscriptions to their customers, allowing them access to a full range of live World Cup fixtures and additional entertainment formats, when choosing for a Mobisol Solar Home System.

Mobisol has successfully installed more than 10 MW capacity and electrified over 500,000 people in East Africa via affordable, high quality Solar Home Systems for home and business usage of larger size. With solar solutions ranging from 40W to 200W, Mobisol caters for electricity needs beyond lighting and mobile phone charging, enabling customers to access critical appliances including entertainment systems such as HiFi-Stereos and large LED TVs (up to 32’’) for home or business use.

Jess Jing, CEO StarTimes Rwanda and Mobisol’s Chief Operations Officer in RW Patrick Mugabo, during the official Partnership announcement in Kigali, RW.

Mobisol customers can now opt for an entertainment package, which includes the pay TV hardware and a free StarTimes subscription until the end of July. Further Mobisol customers benefit from free- of-cost installation of the hardware. This includes a StarTimes satellite dish or antenna and a built-in energy efficient decoder. This embedded technology ensures not only high signal coverage and smooth user experience, but further allows for less energy consumption and longer TV run time.

Henrik Axelsson-Lilja, CEO Mobisol EA underlines “We have always taken pride in developing and offering reliable, energy-efficient products of superior quality to our customers – which will continue to remain our core strength. We value the partnership with StarTimes as a strategic step towards increasing our integrated service offering and enhancing our customer’s overall experience. From now on our customers will be able to choose for more enter- and edutainment content via Mobisol directly – which underlines our commitment towards bringing ‘Best life’ to East Africa’s off-grid population. People may live in rural areas but they too want to understand what is going on in the world and they too are aiming big. They want a modern lifestyle. We are here for that.” Mr Axelsson- Lilja says.

Dr Jack Liu, Marketing Director StarTimes Group adds: “We are very delighted to have joined hands with Mobisol to have more East African households access our pay television platform. With StarTimes being the official broadcaster of this year’s World cup, this deal comes at a perfect time for Mobisol customers, since they will be able to enjoy this prestigious tournament through our joint partnership efforts.”

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Caption picture top: Mobisol Sales and Marketing Director Adams Amenya (left), the StarTimes CEO David Zhang (Centre) and the Mobisol East Africa CEO Henrik Axelsson-Lilja (right) during the announcement of Mobisol partnership with Startimes in Nairobi, KE.